Tiffany talks about the lessons she learnt as she suddenly found herself in the lead role for communications in the midst of the Grenfell Fire disaster. Find out more about the power of having a one line strategy to guide and bring clarity to where you put your team's energy and what to say no to, how to stay agile and how to build a culture that enables the best ideas to be embraced. Tiffany St James is an award-winning digital strategist and founder of consultancy, Transmute. She helps large, complex businesses navigate digital transformation through psychology, strategy, emerging technology and education. She has been recognised as one of 25 women who have changed British Digital Industry in the last 25 years. Tiffany has made a career from understanding, using and translating emerging technology to help clients and next gen talent.